Nestle Waters North America, 900 Long Ridge Rd., Stamford, CT
(just Off Exit 34 of the Merritt Parkway)
Overview (Program Summary)
A program hosted by:
ACC Westchester/Southern CT
Advertising Claim Substantiation Topics
Superiority vs. parity comparisons
· #1 sales/leading product ;
· establishment ("tests prove")
· "up to" claims
· general comparative advertising do's and don'ts
· use of disclaimers/asterisked qualifying language
· visual product demonstrations
· puffery
· humor and disparagement
· numerical/statistical claims
· "line" claims (ad claims applying to a whole product line, not just one model)
· use of competitor trademarks/logos in advertising
· absolute language – 100%, prevents, completely, zero, "______free"
Social Media Topics
· Disclosures of material connections
o Influencer disclosures
o Employee/Ad Agency disclosures
o Where and how to disclose on different platforms
· Reposting third-party content
· Hashtags
· Memes
· Interacting with celebrities on social media
Promotions
Sweepstakes v. Contests v. Illegal Lotteries
· Consideration
· Alternative Means of Entry
· Official Rules & Winner's Release
· Registration and Bonding
· Promotional Hashtags
· 1099s
· Advertising Promotions
DIGITAL PLATFORMS
CLAIMS & PUFFERY
SWEEPSTAKES and PUFFERY
More Details to come
Speakers
From Whitney Dorsey: SANDRA EDELMAN & FARA SUNDERJI
KIM DICKSON, General Counsel BIC Corporation
LEE SOFFER, Nestle Waters North America
with Group Chairs: ANNA MARCIANO, Nestle Waters NA, DeANNA PACE, Conair, MAEVE ROTHMAN, BIC Corporation
Notes
Share this inviation with your Marketing and Advertising Professionals (same pricing)