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The Association of Corporate Counsel (ACC) is the world's largest organization serving the professional and business interests of attorneys who practice in the legal departments of corporations, associations, nonprofits and other private-sector organizations around the globe.

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March 15, 2019 | 9:00 AM - 12:30 PM Eastern Daylight Time

Nestle Waters North America, 900 Long Ridge Rd., Stamford, CT

(just Off Exit 34 of the Merritt Parkway)

Overview (Program Summary)

Advertising Claim Substantiation Topics

Superiority vs. parity comparisons

· #1 sales/leading product ;

· establishment ("tests prove")

· "up to" claims

· general comparative advertising do's and don'ts

· use of disclaimers/asterisked qualifying language

· visual product demonstrations

· puffery

· humor and disparagement

· numerical/statistical claims

· "line" claims (ad claims applying to a whole product line, not just one model)

· use of competitor trademarks/logos in advertising

· absolute language – 100%, prevents, completely, zero, "______free"

Social Media Topics

· Disclosures of material connections

o Influencer disclosures

o Employee/Ad Agency disclosures

o Where and how to disclose on different platforms

· Reposting third-party content

· Hashtags

· Memes

· Interacting with celebrities on social media

Promotions

Sweepstakes v. Contests v. Illegal Lotteries

· Consideration

· Alternative Means of Entry

· Official Rules & Winner's Release

· Registration and Bonding

· Promotional Hashtags

· 1099s

· Advertising Promotions

DIGITAL PLATFORMS

CLAIMS & PUFFERY

SWEEPSTAKES and PUFFERY

More Details to come


Contact (RSVP)

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