Welcome to the 2018 edition of The International Comparative Legal Guide to: Trade Marks. As contributing editor, I am delighted to introduce this comprehensive guide to the world of trade marks on behalf of Gowling WLG.
Access to the global market was for many decades the preserve of the Fortune 500; companies whose financial and geographical footprint meant that they could establish and maintain operations across continents. However, as technology has made the world smaller, new markets have developed and innovation has been driven increasingly by start-ups. The global market has become accessible to all.
An online presence, the right supply chains, distributorship or agency arrangements and effective stock management all mean that companies, large and small, are increasingly servicing an international customer base, and every one of them has a brand to manage, promote, protect and enforce through trade mark rights. Brands are truly a global issue.
This book draws on the expertise of trade mark lawyers around the world to provide a valuable guide to the procedures and issues affecting trade marks in 47 jurisdictions. Our heartfelt thanks go to all contributors for sharing their knowledge and experience. We hope that you find the guide a useful and engaging insight into the world of trade marks.