By Wayne Bond - Partner, Womble Carlyle Sandridge and Rice PLLC; Matthew Frank - Global Marketing Counsel, Hill’s Pet Nutrition, Inc.; Cynthia Hughes-Coons - Assistant General Counsel, Bayer Healthcare LLC; Darin Inglish - Senior Legal Counsel, Crickett Communications.
Assuring advertising, external communications, and marketing programs meet applicable regulations, laws, industry standards and internal corporate policies, presents a continuing challenge to corporate counsel. Involvement of the legal department, early and often, is critical. Panelists described how to move beyond the role of Columbo (deducing what your marketing department is really up to) or Wyatt Earp (shooting down marketing’s plans). In-house counsel shared lessons learned and best practices to create robust processes and review of marketing programs and advertising claims, including process and elements necessary for advertising claims substantiation, and to lessen the risk of legal, regulatory, and competitive challenges.
The information in any resource collected in this virtual library should not be construed as legal advice or legal opinion on specific facts and should not be considered representative of the views of its authors, its sponsors, and/or ACC. These resources are not intended as a definitive statement on the subject addressed. Rather, they are intended to serve as a tool providing practical advice and references for the busy in-house practitioner and other readers.
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