By Lesley Fair Senior Attorney Bureau of Consumer Protection, Federal Trade Commission Martin Hernandez Advertising & Marketing Legal Counsel Dell Inc. Julia Huston Partner Foley Hoag LLP Jennifer Millones Senior Attorney Diageo North America, Inc. Edward Shin Senior Corporate Counsel Welch Foods Inc.
Whether you have a multi-million dollar advertising campaign or a basic website, your company is engaging in commercial speech. Regardless of industry or company size, bodies of law govern all of your business communications: defamation, commercial disparagement and false advertising. From the sales person in a one-on-one encounter with a prospective customer, to the billboard showcasing your latest product line, statements about your products and those of your competitors could create tremendous risks for your organization. Attendees will learn how to recognize when marketing statements pose unacceptable legal risks, and guide their sales and marketing colleagues to safer ground. Attendees will use handheld clickers to vote on whether particular advertisements cross the line, and receive live feedback on their choices.
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