Why and How to Police your Intellectual Property

In today’s hyper-competitive marketplace, a well-rounded IP strategy affords companies both peace of mind as well as the tools to develop IP-related revenue streams such as patent licensing. In this ever-changing legal landscape, the patent, copyright and trademark are increasingly used as both sword and shield. Join us as we discuss the fundamentals of developing a comprehensive IP strategy, keeping in mind that these lessons apply to companies of all shapes and sizes. Particularly, we will explore 1) the intricacies and pitfalls of a patent/trademark cease & desist campaign, 2) how to position your client in order to achieve an injunction, royalty award, and/or trebled damages in litigation, and 3) lessons we have learned regarding the ITC, cross-licensing and how to navigate the multi-district litigation (MDL).