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The Association of Corporate Counsel (ACC) is the world's largest organization serving the professional and business interests of attorneys who practice in the legal departments of corporations, associations, nonprofits and other private-sector organizations around the globe.

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January 14, 2021 | 11:00 AM - 12:00 PM EST
Members: FREE for Chapter Members

Overview (Program Summary)

With vast majority of lawsuits ending in settlement, the lesson for legal teams is clear: public silence is no longer sanctuary, it’s surrender.  In this one-hour seminar, crisis experts, Hugh Braithwaite and Jason Rocker from Braithwaite Communications, and Mike Eckhardt, CRO at Wawa, will cover the most effective and practical tactics to help modern general counsel and inside counsel more effectively control the reputational impact of high-profile matters.
Topics Covered:

  • Determining the scope and timing of a legally-guided public response
  • Building PR expertise into your legal strategies and structure
  • Essential elements of effective response messaging
  • The new arsenal of communications formats and channels
  • Strategies for monitoring and managing the public narrative

Register below.  A Zoom link will be sent to each registrant prior to the webinar.  In the event that you have not received the Zoom credentials, please follow the link below to join the webinar.  We look forward to seeing you there!

Passcode: 156030


Credits: 1.0 hours
State: PA, NJ & DE
Category: Substantive

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