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The Association of Corporate Counsel (ACC) is the world's largest organization serving the professional and business interests of attorneys who practice in the legal departments of corporations, associations, nonprofits and other private-sector organizations around the globe.

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May 4, 2021 | 12:00 PM - 1:00 PM


Registration info will be shared with our members via the weekly Chapter email

Members: Complimentary to our members and any of their corporate guests (paralegals, IT, HR or senior staff)

Overview (Program Summary)

Your marketing team understands that brand reputation helps consumers make purchasing decisions. Logos, slogans, and designs are trademarks that are vital to capture customer attention and distinguish you from the competition. What’s best? Trademarks are relatively inexpensive to obtain, yet top-valued trademarks such as “GOOGLE” are worth billions of dollars by themselves. “What’s in your wallet?”  

Your marketing department may not understand the nuances of selecting trademarks, especially in crowded markets. In this webinar, Bradley trademark partners Tim Capria and Matt DeAntonio will discuss how in-house lawyers can work with marketing and business units to complete due diligence before investing time and money in launching and promoting brands. “Can you hear me now?” We will provide practical tips for businesses operating in popular markets; including advice on selecting, promoting, and protecting marks; the impact of these decisions on litigation; and whether to manage this process internally or to engage outside counsel.

Brands are a critical asset. “You’re in good hands” with Bradley’s trademark team on May 4, 2021.


Tim Capria, Partner, Bradley
Matt DeAntonio, Partner, Bradley


Credits: 1 hour of General CLE credit pending in NC
State: North Carolina
Category: General

Contact (RSVP)

Kathleen Smits, Assistant Executive Director

Sponsored By


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