Targeted Marketing & Data Privacy Protection: Resolving the Inherent Tension & Establishing Best Practices

In the era of “big data”, companies know a lot about their customers—that knowledge can be (and increasingly is being) monetized in various ways, including targeted marketing.  The presentation will discuss the typical challenges that arise when the goals of target marketing conflict with data privacy protections and identify best practices that companies can implement to protect customers’ rights while also monetizing the data collected.

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