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The Association of Corporate Counsel (ACC) is the world's largest organization serving the professional and business interests of attorneys who practice in the legal departments of corporations, associations, nonprofits and other private-sector organizations around the globe.

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August 18, 2020 | 12:30 PM - 2:00 PM MST

Blanco, Biltmore: 2502 E. Camelback Road, Phoenix AZ 85016

Members: $20
Non-members: $25

Overview (Program Summary)

In the era of “big data”, companies know a lot about their customers—that knowledge can be (and increasingly is being) monetized in various ways, including targeted marketing.  The presentation will discuss the typical challenges that arise when the goals of target marketing conflict with data privacy protections and identify best practices that companies can implement to protect customers’ rights while also monetizing the data collected.

Registration: Not Yet Available




Credits: 1.0 hour
State: Arizona

Sponsored By

2019-2020 Platinum Sponsor


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