Cowan, Liebowitz & Latman, PC
114 West 47th Street, 21st Floor
New York, NY 10036
Overview (Program Summary)
POSTPONED – NEW DATE TBA
The building blocks of any brand are its trademarks, copyrights, and patents. Given the complexities of marketing today, marketers need cutting-edge campaigns to stay competitive and promote a brand’s intellectual property. We will consider how to promote and protect a brand by leveraging creative tools and emerging technologies.
How and why should brands consider future marketing strategies as they develop their intellectual property?
What blunders may expose the brand to financial and legal risk? How can a brand’s agencies and influencers create risk for the brand?
What may prompt competitors and regulators to challenge a brand’s campaigns?
What are some best practices for balancing preemptive legal measures with business realities?