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The Association of Corporate Counsel (ACC) is the world's largest organization serving the professional and business interests of attorneys who practice in the legal departments of corporations, associations, nonprofits and other private-sector organizations around the globe.

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July 28, 2020 | 6:00 PM - 8:30 PM EDT

Cowan, Liebowitz & Latman, PC 
114 West 47th Street, 21st Floor
New York, NY 10036

Members: $0.00
Non-members: $50.00 Non-Member (Must be in-house counsel to register)

Overview (Program Summary)


The building blocks of any brand are its trademarks, copyrights, and patents. Given the complexities of marketing today, marketers need cutting-edge campaigns to stay competitive and promote a brand’s intellectual property. We will consider how to promote and protect a brand by leveraging creative tools and emerging technologies.

  • How and why should brands consider future marketing strategies as they develop their intellectual property?

  • What blunders may expose the brand to financial and legal risk? How can a brand’s agencies and influencers create risk for the brand?

  • What may prompt competitors and regulators to challenge a brand’s campaigns?

  • What are some best practices for balancing preemptive legal measures with business realities?

Interest Area(s): Intellectual Property


Joshua Babbitt, Senior Vice President & General Counsel, Sydell Group

Kyle-Beth Hilfer, Of Counsel, Cowan, Liebowitz & Latman;

Reema Pangarkar, Associate, Cowan, Liebowitz & Latman


Credits: 1
State: NY
Category: Areas of Professional Practice // Suitable for both Transitional and Non-transitional attorneys.

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