Virtual Library Resource Summary
Strategy & Society The Link Between Competitive Advantage and Corporate Social Responsibility
Year: 2008
Description: In this article, we propose a new way to look at the relationship between business and society that does not treat corporate success and social welfare as a zero-sum game. We introduce a framework companies can use to identify all of the effects, both positive and negative, they have on society; determine which ones to address; and suggest effective ways to do so. When looked at strategically, corporate social responsibility can become a source of tremendous social progress, as the business applies its considerable resources, expertise, and insights to activities that benefit society. (Harvard Business Review December 2006)
Material Type: Article
Keyword(s): Compliance & Ethics, Corporate Governance
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