By Thomas Franklin, Richard Lutton, Joseph Petersen, Ellie Schwimmer
Business leaders in the C-suite are awakening to the fact that aligning business strategy with intellectual property assets is critical to success. IP asset alignment is central to any strategic plan or initiative. In this session, faculty will role-play typical scenarios in which four strategic initiatives are issued from the C-suite (i.e.., competing in a technologically hot area, recovery from genericide with a withering brand, entry into a heavily patented market, treading through copyright issues for a content critical business model). Faculty will discuss how IP assets are part of the issue at hand, what legal options are available in order to implement the initiatives, and how the IP assets need to be positioned to ensure success.
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