Posted Jan 13, 2010  

The Association of Corporate Counsel is looking for a candidate with the ability to develop a business vision for ACC’s social media, including goals and results.  This includes serving as lead person to work with other departments to develop and implement a proactive Social Media strategy to leverage online engagement and position ACC as a Social Media Leader for in-house counsel.  Utilize various tools and outlets to generate additional interest, exposure and involvement with the association.

Essential Responsibilities

• Creatively and proactively engaging with members, in-house counsel, law firms, etc. via our eGroups, Blogs, LinkedIn groups and other avenues.
• Position ACC Blog as a leading in-house blog.  Develop plan to keep blogs current, active and relevant.
• Identify new platforms that help push ACC products and services (e.g. Value Challenge) and enhance member experience.
• Utilize content from other departments and create new content to push ACC services, positions, and stands on issues.
• Serve as the initial point of contact for inbound requests from online company properties & the web at large.
• Identify and analyze issues, patterns and trends in requests and resources.
• Transfer the information to the appropriate departments so that they can respond accordingly. Manage process to ensure fast turnaround and responsiveness.
• Monitor and actively participate in online conversations to build brand visibility and thought leadership.   Identify potential topics and issues that other departments may wish to consider in development of products and services.
• Editing/flagging Blog posts, articles, podcasts, videos, etc.   
• Establishing metrics, providing reports and recommendations.  
• Identifying and engaging advocates/fans of ACC.  
• Proactively escalate issues, observations, opportunities, and insights to the executive team.  
• Communicating issues, opportunities and insights to ACC as they become available.
• Ensure overall consistent messaging on all platforms by working with various departments (meetings, chapters, membership, legal resources, PR, marketing, etc.)
• Ensure new requests are acted upon (e.g. relevant department) – quality control
• Ensure accurate messaging/coordinated with marketing
• Maintain tracking of frequently asked questions
• Continuously monitor needs based on feedback/online discussions and share with appropriate staff.

As the key point person on social media activities, the director would be responsible for staying up to date on new social media tools, best practices and how other associations and companies are using them, so that ACC can continue to be an early adopter of these technologies.

Qualifications and Experience

Education:
Bachelor’s degree in advertising, marketing, graphics, web development, communications, English, IT, or related.

Work Experience:
Experience or training in advertising, PR, online marketing or similar field

Skills:
Candidate must have excellent verbal and written communication skills and an ability to work individually on a project or in a team environment; strong editorial writer; able to present needs and plans and communicate internally; eager to meet and exceed objectives and take on more responsibility; outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines; ability to communicate results to management and in a fast paced environment; and has foresight and vision and identifies Social Computing trends.

Location

Washington, DC

How to Apply

Applicants should send their resume, and a cover letter including salary requirements to hr@acc.com.

ACC is an EEO employer, with good benefits, and a great working environment.