Westchester/Southern Connecticut (WESFACCA) Chapter
May 3, 2013
8:30 AM - 12:00 PM
Greenwich Hyatt Regency Hotel, Greenwich CT
IN A WORLD WHERE
- INFORMATION is viral, transparent, permanent, and infinitely searchable (whether it’s true or false, current or outdated, accurate or inaccurate, confidential or public, good, bad or indifferent)
- BRAND/TRADEMARKS AND REPUTATION are indivisible
- EVERYONE knows everything - CEO compensation, personal details about management, new product launches, supply chain and vendors, diversity of workforce, pay scales, etc.
HOW CAN YOU PROTECT THE REPUTATIONS OF CORPORATIONS AND SENIOR MANAGEMENT?
Fail to act quickly and transparently when something goes wrong and you may do immediate damage in many ways.
Being prepared to work with legal, technical, marketing, PR, HR, IT and insurance stakeholders is key to build, preserve or repair reputation.
- What drives reputation? How important are tangibles, intangibles? Why is reputation high on CEOs’ agendas?
- Quantifying reputation value: How is it measured? How is it distinguished from goodwill? How does it relate to bottom line and market value?
- The crowd effect: The ecology of information transfer and absorption?How does reputation spread? By whom? Can we fight speech with speech?
- Protecting reputation:Rights of speakers, carriers, sources. Anonymous speech. Where does privacy start and end? Legal strategies. The Communications Decency Act.
- How is reputation affected by social media, mobile and search engine technologies? Mobilizing technologies to control reputation?
- Insurance for reputational injury? Products available. Risks covered. The future of reputational risk insurance.
JOHN L. HINES., Jr., Member, Clark Hill , PLC, Chicago
LESLIE GAINES-ROSS, Chief Reputation Strategist, Weber Shandwick
POLLY WOOD, Director of the Special Projects team, Reputation.com
PAMELA NEWMAN, President and CEO of Aon’s Newman Team
STEPHEN J. SCHULTZE, Associate Director, Princeton Center for Information Technology Policy (at Princeton University)
WESFACCA's Litigation & Insurance Committee
State: New York
Category: 3 Prof. Practice, Transitional/Non-Transitional NY CLE
Lee M. Cushman
Members: $70 if paid by 4/25/13; $85 thereafter.
Non-members: Add $15 to member pricing
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